Metro Charity

When you least expect it, even a rigid retail client sometimes surprises you with a carte blanche brief.

Problem: Metro Department Store isn’t exactly Harrod’s. It’s a long standing famous brand that sells the usual department store wares. And as such, the work is mostly forgettable. But their charity don’t need to follow the CI guidelines. Let’s have some fun.

Solution: It was a charity so using database pictures were the order of the day. But we pulled in some favours and my (awwwww) words were turned into a typography piece that was published on a full page newspaper ad.

Lesson: don’t worry about that one account. Something good will present itself. Don’t sweat the big (TV, print, radio) stuff. A one-off piece may be just the memory of your time on the brand that you needed.