Curriculum Vitae

Jan 2022 –
Consultancy

Freelance Creative Director (Bali + Singapore)
Creative Lead & Strategist / Consultant

Contract-for-hire brand and marketing specialist:

  • creative + marketing consultant for in-house client agency

  • client > agency liaison

  • digital transformation

  • brand transformation

  • ideation + production

  • content creation

  • speaker engagements

  • C-suite writing (ghost writing)

Servicing various agency network partners across APAC:

  • Unilever

  • WPP

  • McCann

  • Various/other Singapore brands

  • Various/other local indonesia brands

*60% w/ personal clients (Brand, Activation)

*40% w/ agency partners (pitch + retainer)

Jan 2021 – Jan 2022
Fulltime

Brilliant Agency (Jakarta + Singapore)
Regional Executive Creative Director
+ Country Head

Managing director for Jakarta office + Regional ECD

Clients:

  • BlackRock (global)

  • PropertyGuru (regional)

  • Standard Chartered Bank (regional)

  • Various/other local indonesia brands

*50% Content, 50% Brand

Oct 2019 – Jan 2021
Fulltime
(Resigned during COVID-19)

Leverate Media (Jakarta)
Head of Creative & Strategy

Management head of advertising division (APAC offices) responsible for retainer clients + pitch lead.

Team leader for 40+ team:

  • Creative

  • Strategy

  • Social Media

  • Graphic Design

  • KOL management

  • (Retainer) Client Servicing

*75% Digital, 25% Brand

Sep 2018 – Mar 2019
Contract

Geometry Global (Jakarta)
Executive Creative Director

Contract creative consultant invited to Jakarta to lead the Indonesia office’s creative and graphic design department.

Clients:

  • British American Tobacco

  • Shell

  • Various/other

*50% Activation, 30% Digital, 20% Brand

Jan 2013 – Jul 2018
Consultancy

Zigidy (regional – SG / TPE / HK / JKT / BKK)
Creative Lead & Strategist / Consultant

Founder of creative consultancy (based in Singapore) to service own clients as:

  • creative + marketing consultant for in-house client agency

  • client > agency liaison

  • digital transformation

  • brand transformation

  • ideation + production

  • content creation

  • speaker

Servicing various agency network partners across APAC:

  • DDB

  • JWT

  • Leo Burnett

  • TBWA\

  • Y&R

  • Havas

*60% w/ personal clients (Brand, Activation)

*40% w/ agency partners (pitch + retainer)

Oct 2017 – Jan 2018
Contract

Edelman (Singapore)

Executive Creative Director

Interim Executive Creative Director for new biz pitches and managing the local & regional accounts.

Clients:

  • Acuvue

  • Barilla

  • HP GSB

  • Land Transport Authority (Singapore)

  • Scoot (airlines)

  • Fitness First

  • Various/other

*60% Activation, 40% Digital



Oct 2016 – Aug 2017
Contract

WundermanThompson (Singapore)
Creative Director – global

One of 6 global creative directors handling various UNILEVER skincare + shampoo brands.

Regions:

  • North America

  • South America

  • Indonesia

  • China

*80% Brand, 20% Digital

Jan 2011 – Dec 2012
Fulltime

McCann WorldGroup (Singapore)
Creative Director – regional

Leading a team as regional creative director tasked with liaising with all APAC assets for MasterCard global.

Clients:

  • MasterCard

  • Various

*50% Brand, 30% Activation, 20% Digital



Oct 2009 – Dec 2010
Fulltime

Y&R (Singapore)
Associate Creative Director

Creative (and business) lead for team 100% dedicated to service Audi Singapore. Team leader of 12: creative, strategy, account servicing. (team dissolved after agency FIRED the client)

Clients:

  • Audi

*70% Brand, 30% Activation



Jun 2008 – Jun 2009
Fulltime

Batey Ads (Singapore)
Senior Copywriter

Creative lead for Audi Singapore + senior copywriter
(until office shut down permanently with sale to WPP)

Clients:

  • Audi

  • Metro

  • Mitsubishi

  • Various

*50% Brand, 30% BTL, 20% Activation



WOW! You’re still scrolling. Ok…

Jul 2006 – Jun 2007
Fulltime

Euro RSCG (Singapore)
Senior Copywriter

Moved from New Zealand to take on senior copy role

*50% Brand, 50% Digital

Dec 2004 – June 2006
Fulltime

TBWA\Whybin (Auckland)
Creative – Copy

Just a guy with a creative partner. But we won a shitload of awards.

Clients:

  • Adidas

  • Playstation

  • Nissan

  • NIVEA

  • Various

*50% Brand, 30% BTL, 20% Activation



Jan 2003 – Dec 2003
Contract

DDB (Auckland)
Junior Creative

Just a guy with a creative partner. I got my first national TV ad here. Realised I’m good at car accounts.

Clients:

  • McDonald’s

  • VolksWagen

  • Various

*100% Brand



Jan 2002 – Dec 2002
Intership + Fulltime

Saatchi&Saatchi (Wellington)
Junior Creative

My first job out of Ad School. It was a placement role which was extended into a fulltime role.

Clients:

  • Various

*100% Brand