Blackrock

When the world’s largest asset manager wants to do informative consumer content, with an added layer of pandemic restrictions.

Problem: In 2021, BlackRock approached us to tackle their local and regional integrated brand and product campaigns to push the boundaries for online content.

Solution: So we put our best foot forward straight away – for our first collaboration, I put forward an ambitious concept that would show two speakers talking to each other casually through their own phones – an intelligent solution given the reality of having to record remotely during a global pandemic. The videos were further enhanced with another BlackRock first; embedded creative cutaways that would help explain the more technical terms to the average retail investor audience.

By the end of the year we produced 2 more videos in the series, with further ones scheduled for 2022.

It was fair to say that globally, BlackRock was happy we helped them make the right call.