A little laughter ensues

Being a kiwi, my natural instinct is to write stories that will make the audience [feel].

No story to tell here. This is just a reminder that if we don’t forget that ad people are not saving lives, things will go a lot easier.

Write to the tone of the brief. But start with funny. I find it works out for me, the team and most often the clients too.

Don’t forget to be a cheerleader for your team.