Reason #1: Retail work is not an excuse to settle

Permata Bank

When one of Indonesia’s oldest banks invited a pirate boutique digital company to do an overhaul of all product offerings across online platforms.

Challenge: The brand was suffering from its strong association with Indonesia’s Gen X in a country that is fast catering exclusively to the 100+ million under 30s on mobile and digital platforms.

Solution: Our team at Leverate Indonesia co-ordinated with a star design firm and an illustration house in a monumental effort to do a full revamp of the bank brand’s 6 service portfolio.

As project lead, my priority was to help create a seamless creative strategy that still resonated with the DNA of the brand being the permata (gem) of the people. Modernising their RGB logo identity into all visual assets was a mandatory.

Secondly, I directed the team to help create a content strategy that looked distinct from one product to the next across the various digital platforms, all while still maintaining a connection back to the new modern brand look.

Over the following months, we slowly overhauled the old look and even created an in-house studio for quick turn around social media shoots.